Privacy Policy

Who We Are

Strength Scaling LLC ("Strength Scaling," "we," "us," "our") is a marketing agency that runs paid advertising and booking automation for boutique gyms, studios, coaches, and trainers. This Privacy Policy explains what information we collect, how we use it, who we share it with, and the rights you have. It applies to strengthscaling.com and to all software, services, and integrations we operate, including our internal applications connected to the Meta Marketing API.

Information We Collect

We collect information in three ways:

• Information you provide directly. When you fill out a form, request a consultation, sign a contract, complete onboarding, or email us, we collect what you submit — typically name, business name, phone number, email, EIN, and details about your business and goals.
• Information collected automatically. When you visit strengthscaling.com, our hosting and analytics providers may log standard request metadata (IP address, user agent, pages visited, referrer, timestamps) to operate, secure, and improve the site.
• Information from connected platforms. When a client grants us access to their advertising or booking accounts (Meta Ads, Google Workspace, GoHighLevel, payment processors, etc.), we receive campaign performance, spend, and lead data on their behalf, scoped to the specific account they share.

How We Use Information

We use the information we collect to:

• Deliver the services a client has engaged us to perform
• Operate and improve strengthscaling.com and our internal tools
• Communicate with prospects and clients about proposals, onboarding, and service updates
• Comply with our legal, tax, and accounting obligations
• Protect against fraud, abuse, and unauthorized access

How We Share Information

We do not sell personal information. We share information only in the following limited cases:

• Service providers. We use vetted vendors to host the site, send email and SMS, run advertising platforms, store files, and process payments. These providers receive only the information they need to perform their function and are contractually required to protect it.
• Clients. Lead data generated by a client's advertising campaigns is delivered to that client and to systems they operate. We do not share one client's data with another client.
• Legal and safety. We may disclose information when required by law, subpoena, or court order, or to protect the rights, property, or safety of Strength Scaling, our clients, or others.
• Business transfers. If Strength Scaling is involved in a merger, acquisition, or sale of assets, information may be transferred as part of that transaction.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging originator opt-in data and consent will not be shared with any third parties, except with subcontractors who help deliver the texts, such as our messaging provider. Those subcontractors may use it only to deliver the messages. This opt-in data is not included in the other sharing described on this page.

Meta Platform Data

Strength Scaling operates internal applications that connect to the Meta Marketing API to manage advertising campaigns on behalf of clients who have explicitly authorized us. Through this access we read campaign performance, spend, and lead data, and we create and modify ad assets within accounts our clients own. We do not use Meta platform data to train models, build third-party advertising profiles, or for any purpose outside of delivering services to the specific client whose account we have access to. Clients may revoke our access at any time through their Meta Business Settings.

Cookies and Tracking

strengthscaling.com uses essential cookies and standard server logs to operate the site securely.

We use Google Analytics 4 (measurement ID G-WZJMDWT1T9) to see which pages are useful and how to improve the site, and the Meta pixel to measure our advertising. They collect information about how you use the site, the device you use, and cookies or similar identifiers.

The Google Analytics advertising features on this site are Google signals and a link to Google ads. Google signals can associate a visit with a signed-in Google account when ads personalization is on, and Google may use that for ads personalization and remarketing. The ads link lets Analytics data and Google ads data be used together. The browser sends a request to stats.g.doubleclick.net for these features.

We and Google use first-party cookies, such as the Google Analytics cookies, together with third-party cookies, such as Google advertising cookies, or other identifiers. The first-party cookies record how you use this site. The third-party cookies and identifiers let Google connect that use with advertising. Google may use the data it receives according to its own policies.

You can opt out in Google Ads Settings, and you can opt out of Google Analytics with the Google Analytics opt-out browser add-on. You can control cookies in your browser settings, including by blocking or deleting them. You can adjust how Meta uses your information for ads in your Meta ad preferences.

We also use Vercel Web Analytics, which counts page views in aggregate and is privacy-friendly. We store a first-party record in your browser named ss_first_touch, with where you came from, and we use it for lead attribution.

Data Retention

We retain information for as long as we have an active relationship with you or your business, plus the period required to satisfy our legal, tax, and contractual obligations. Lead data captured for a client is retained for the duration of that client's engagement and for a reasonable period afterward, unless the client instructs us in writing to delete it sooner.

Your Rights

Depending on where you live, you may have the right to access, correct, delete, or receive a copy of personal information we hold about you, and to opt out of certain processing. To exercise any of these rights, email us at team@strengthscaling.com. We will respond within the timeframe required by applicable law.

California residents have additional rights under the California Consumer Privacy Act (CCPA). EU and UK residents have rights under the GDPR and UK GDPR. We honor verified requests under all applicable privacy laws.

Children

Our services are intended for businesses and adult business owners. We do not knowingly collect information from children under 13 (or 16 in the EU and UK). If you believe we have inadvertently collected such information, contact us and we will delete it.

Security

We use industry-standard administrative, technical, and physical safeguards to protect the information we hold. No method of transmission or storage is 100% secure, but we work to limit access to information on a need-to-know basis and to keep systems patched and monitored.

Changes to This Policy

We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent version. Material changes will be communicated through the site or by email to active clients.

Contact Us

Questions, concerns, or requests can be sent to:

Strength Scaling LLC
Spring Lake, NC 28390
team@strengthscaling.com